Master of Arts in Fashion Management with Marketing De Montfort University - Dubai Campus, UAE

This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to offer creative solutions to industry challenges confidently.

Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your critical position on the sector's significant sustainability issues.

Our teaching experts are at the forefront of commercial and research activities, ensuring the latest practice informs the curriculum and that your work responds to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations, with the option to develop your work into an MSc qualification depending on the technical focus of your project.

Key features

• Develop a technical understanding of the fashion industry and a solid foundation of management principles and customer marketing.
• Undertake a work-based project in a real-world setting to develop your chosen specialism while putting your skills into practice professionally. Join our close-knit interdisciplinary community, which fosters a supportive learning environment for students worldwide.
• Benefit from the expertise of our highly experienced academics and valuable insights from guest lectures from leading professionals in the sector.
• The programme leaders are experienced professionals dedicated to ensuring students receive a high-quality education. They are readily available to answer any questions or concerns students may have regarding the accreditation process or the course content.
• DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
• Benefit from Block teaching, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance