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Master of Science in Consumer Psychology Anglia Ruskin University - Cambridge Campus Anglia Ruskin University - Cambridge Campus, UK

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GBP 17700

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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12 months

Duration

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6.5

IELTS

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88

TOEFL

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50%

Min GPA

Program Overview

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

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Additional Information

Program Level Master's Degree

College/University Processing Time 7 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Closed

Sep 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

    6.5 IELTS Score
    88 TOEFL Score Minimum Overall Score
    61 PTE Score Minimum Overall Score
    120 Duolingo Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    17700

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    10500 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

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