First Year in Business and Management (Two semester) Leading to Bachelor of Science (Hons) in Marketing Navitas Group - Brunel University London Pathway College, UK

A Pathway in Business is designed to develop strong foundations in design, critical thinking, and research.

In the First Year Pathway students complete the London Brunel International College (LBIC) first year of the degree, undertaking the same modules, in the same classes as students entering the University directly. Alongside the London Brunel International College (LBIC) modules, students entering through the First Year Pathway will have additional support and tuition from London Brunel International College (LBIC).

First Year

A First Year pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold equivalent to AS/A level studies)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK

If you fall into any of the above categories, choosing an undergraduate pathway at Brunel University London is the right decision. Depending on your academic needs here at London Brunel International College (LBIC) we have two pathway entry points available, foundation and first year pathway.

Progressing from First Year

At London Brunel International College (LBIC) we offer a first year or stage 2 level study. Either students will enter this pathway following completion of the foundation, or for students that have completed equivalent of A level study we also have an entry point at first year of a bachelor’s degree.

Upon completion of the first year, or Stage 2, you will seamlessly progress to the second year of your chosen degree with the University, and no longer be registered with London Brunel International College (LBIC).

Marketing BSc

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

The Marketing BSc offers a selection of cutting edge modules is continuously updated, to reflect on the changing needs of the industry. We offer modules which span across: Digital Marketing, AI in Marketing, Brand Management, Consumer Behaviour, Marketing Research and Communications and many more specialisms.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

Our teaching and learning approach is practise-led and delivered in many interactive and engaging ways. This leads to thought-provoking in-class discussions and is a key contributor towards our students' Success - as evidenced by their employability, degree classification and readiness for a constantly changing market.

The student experience for focuses on equipping students with both core and specialist skill sets to enhance their competency and employability within the industry. The programme achieves this in conjunction with the PDC, Brunel Hive, Business Life and other platforms/initiatives to boost our graduates' competitiveness within the market.

There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation.