• Australia

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

1948 Reads
3 min Read

By:CANAM Group
Updated On:Aug 21,2023 04:47 PM IST

Pursuing a Masters/M.Com (MS) in Marketing in Australia can offer valuable insights and skills in the dynamic field of marketing. A country with a strong economy and vibrant marketing industry, Australian universities offer high-quality programs in the field of marketing. Read the blog to know the admission requirements and process, universities offering excellent programs, scholarships available and job opportunities.

A Master’s (MS) in Marketing program typically covers a wide range of marketing concepts, strategies, and techniques, including market research, consumer behaviour, branding, digital marketing, advertising, and more. Master’s in Marketing in Australia is designed to help students excel in various marketing roles. Similar to other master's programs, the duration of an MS in marketing program in Australia can vary. It is commonly a one to two-year full-time program; however, some universities may offer part-time or online options to accommodate different schedules. The program offers a range of options and a ready job market.

Admission Requirements for Masters in Marketing in Australia

Admission requirements for Masters in Marketing program in Australia may vary by university, but generally, candidates need a relevant bachelor's degree, preferably in a business-related field, along with English language proficiency test scores (i.e., a minimum IELTS of 6.5 and a minimum TOEFL score of 79). This is if English is not their native language.

Students interested in pursuing the program must keep a check on the criteria before applying, in order to avoid any last-minute hassle. Some of the most common eligibility criteria are:

• Academic Degree: Students must hold a bachelor’s degree or equivalent degree in business or related field.

• GRE or GMAT scores: Several universities ask for the GRE or GMAT scores.

• Statement of Purpose (SOP): Candidates are required to provide a statement of purpose.

• Letters of Recommendation: A well-written LOR supports the student’s story as they act as testimonials. LORs add credibility to the SOP and Resume and highlight the overall personality. It serves as recognition of the candidate’s academic or professional presence, as evaluated by their professors or supervisors.

• Experience: Some universities may require work experience of 1-2 years, but not many do.

Admission Process to Pursue Masters in Marketing

The process for admission to a marketing program in Australia can vary depending on the university. However, there are some general steps all candidates must follow:

• Check the admission requirements: The first and foremost step is to check the requirement of the universities one intends to apply for.

• Gather required documents: Candidates must gather all important documents required during the process including bachelors’ degree transcript, English language proficiency test scores, GMAT or GRE scores, LORs, and SOP.

• Complete application form: The application form generally requires details such as personal information, academic history, work experience, etc.

• Submission of the application: Once the form is completed, one needs to submit the form to the university which can easily be done online.

Also read: Why Australia is the best study location for international students?

Universities Offering MS in Marketing in Australia

Australia has several universities known for their strong marketing programs. Some of these universities include:

1. University of Melbourne

2. University of Sydney

3. University of New South Wales (UNSW)

4. Monash University

5. Queensland University of Technology (QUT)

6. University of Technology Sydney (UTS)

7. RMIT University

8. Deakin University

9. Curtin University

Masters in Marketing: Scholarships

Studying abroad can be expensive. Several organisations offer scholarships to talented international students to help them study and reach their career goals. Below are some major scholarships

Scholarships	Awarded by
International Merit Scholarship	Queensland University of Technology
Future Leadership Scholarship	RMIT
Monash International Merit Scholarship	Monash University
Melbourne Mobility Awards	University of Melbourne
International Scholarships for business school students	University of Sydney
Future Change Scholarship	University of New South Wales

Career Opportunities in Masters in Marketing

Australia offers numerous job opportunities to individuals with a Masters’ degree in marketing. The field holds a prominent position and can make way for a lucrative career. Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

1. Marketing Manager: A marketing professional with a versatile skill set, and a wide knowledge of the existing market is highly in demand. Having international experience as a marketing manager can increase the candidate’s prospects for advancing up the corporate ladder, potentially reaching esteemed and well compensated positions.

2. Brand Marketing Manager: Creating effective marketing strategy starts with establishing a robust brand identity. As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image. The responsibilities involve roles like maintaining consistent tone of voice for the brand, creating product taglines, designing logos.

3. Marketing copywriter: In today’s day and time, when people consume information both online and offline at an ever- increasing rate, hence the demand for compelling marketing copy continues to rise. The need for strong writing skills is essential and the job role for a marketing copywriter is more than just creative wordsmith. It is important to comprehend the consumer behaviour and create the write-ups effectively. Creating taglines, social media posts, crafting product catalogues and scripting advertising videos are some of the primary job roles of marketing copywriter.

4. Search Engine Marketing (SEM) Specialist: Google algorithms have become more sophisticated with time. SEM primarily revolves around enhancing the company’s online presence. SEM specialists specialize in search engine optimization (SEO) and generate leads and traffic to their company's website by optimizing content, web code, and inbound links from other websites.

5. Specialist in Social Media Marketing: Digital platforms have transformed the way audience interact with brands. The realm of social media marketing is expansive, offering the choice to specialize in a specific platform or medium or to advance into high-level positions.

Conclusion

The first step towards the journey of skill enhancement and professional growth is by obtaining a Master’s degree in Marketing in Australia. The program offers a multitude of benefits and serves as a foundation to build a successful career. A marketing student get insights into what strategies prove effective and which ones do not, empowering them to make informed decisions. The program enables candidates’ to refine their expertise and navigate the dynamic landscape of marketing with proficiency.

Also read: Why Australia is better than other countries for studies?

FAQ

What is the approximate tuition fee for MS in Marketing in Australia?

Tuition fees for an MS in Marketing can vary based on the university and program duration. On average, tuition fees for international students can range from AUD $20,000 to $40,000 or more per year.

Is marketing a profitable profession in Australia?

Yes, marketing is a profitable profession in Australia as it offers excellent job opportunities with outstanding growth.

What jobs can I get after Masters in Marketing?

Among various job roles to consider, some of the top ones are: marketing assistant, affiliate manager, digital marketing manager, brand manager, marketing manager, marketing executive, and sales and marketing assistant.

Does Australian universities offer scholarships to international students?

Some scholarships provided by Australian universities are: International Merit Scholarship, Future Leadership Scholarship, Monash International Merit Scholarship, etc.

What is the job role of a Brand Marketing Manager?

As a brand expert, the responsibility of the individual would encompass defining and safeguarding the company’s personality, visual identity, and overall image.

Get great articles direct to your inbox

The latest news, articles, and resources, sent straight to your inbox every month.

Popular Universities to Study Abroad

World class education waiting for you.

University of Derby - Derby Campus

England, UK • 169 Programmes

Tuition Fee : GBP 0-0 / year

University of Portsmouth

England, UK • 380 Programmes

Tuition Fee : GBP 16000-26000 / year

Western Kentucky University

Kentucky, USA • 38 Programmes

Tuition Fee : USD 27000-28000 / year

Navitas Group - Australian College of Applied Professions (ACAP) - Melbourne Campus

Victoria, Australia • 10 Programmes

Tuition Fee : AUD 26500-27000 / year

University of Greenwich - Greenwich Campus

England, UK • 216 Programmes

Tuition Fee : GBP 15000-16000 / year

Engineering Institute of Technology - Brisbane Campus

Queensland, Australia • 3 Programmes

Tuition Fee : AUD 0-0 / year

University of East London - University Square Stratford (USS) Campus

England, UK • 98 Programmes

Tuition Fee : GBP 13000-14000 / year

Western University

Ontario, Canada • 328 Programmes

Tuition Fee : CAD 45000-61000 / year

View All Universities

Latest at CANAM

Events, webinar, college / university visits and more.

The International Education Fair

Study in Canada, UK, USA, Australia, New Zealand, Dubai, Singapore, Germany, Ireland, France

Amritsar • 11:00AM

In-Person Event

University Visit - University of Law, UK

Study in UK • University Visit

Mohali • 10:30AM

In-Person Event

University Visit - Canterbury Christ Church University, UK

Study in UK • University Visit

Chennai • 10:00AM

In-Person Event

Top countries destinations

Popular university and colleges for Studying abroad.

Bond University Queensland
Central Queensland University - Rockhampton, North Campus Queensland
Charles Sturt University - Wagga Wagga Campus New South Wales
Deakin University - Geelong Waurn Ponds Campus Victoria
Engineering Institute of Technology - Perth campus Western Australia
Griffith University - Nathan Campus Queensland
La Trobe University - Bendigo Campus Victoria
LCI Melbourne - Art & Design School Victoria

Ara Institute of Canterbury - City Campus Southland
Aspire 2 International - Auckland Campus Auckland
Auckland University of Technology - City Campus Auckland
Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay
Manukau Institute of Technology -Manukau Campus Auckland
Massey University - Auckland Campus Auckland
Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland
New Zealand Institute of Business & Technology (NZIBT) Auckland
The University of Waikato - Hamilton Campus Hamilton

Kent state university Ohio
San Jose State University California
Wright State University Ohio
Clark University Massachusetts
Rowan University New Jersey
Arkansas State University Arkansas
University of Wisconsin Milwaukee Wisconsin
Southern Illinois University Edwardsville Illinois
University of Findlay Ohio

Popular English Language Proficiency Exams

Blogs and Articles

Curated content to keep you updated on the latest education trends, news and more.

Masters in International Business (MIB) in USA

Masters in International Business (MIB) is a 1-2 years long postgraduate degree program offered in the USA. The program offers a unique blend of busin...

Updated on • Nov 05,2024 04:12 PM IST • USA

IELTS Line Graph Model Answer

IELTS Line Graph is one of the two tasks of IELTS writing section. In this task, you will get a visual representation to explain in 150 words. It show...

Updated on • Nov 02,2024 04:35 PM IST • IELTS

Common Reasons for Student Visa Rejection in the USA

Studying in the United States is a dream for countless students worldwide. The idea of exploring expansive campuses, connecting with a diverse global ...

Updated on • Nov 01,2024 05:40 PM IST • USA

Why Study in France

Art and culture are among the most attractive factors that make France a wonderful choice as a study destination. The Eiffel Tower, Notre-Da...

Updated on • Nov 01,2024 01:41 PM IST • France

Study in New Zealand After Graduation

Thinking about pursuing your higher education in a serene and culturally diverse country? New Zealand is indeed your best option! The sceneries of Ne...

Updated on • Oct 29,2024 04:17 PM IST • New Zealand

Statement of Purpose (SOP) for Undergraduates : Format, Sample & Expert Tips

The Statement of Purpose is a cornerstone of every student's dream of pursuing higher education in a foreign country. An SOP allows students to highli...

Updated on • Oct 28,2024 05:52 PM IST • SOP

January Intake in UK : Universities, Timeline, Deadlines & More

Before choosing the UK as your study abroad destination, it is essential to learn about the three study intakes: Fall, Winter, and Summer, beginning i...

Updated on • Oct 28,2024 04:17 PM IST • study in the UK

Part-time Jobs for International Students in USA

A part-time job is more than just extra income; it's a stepping stone to experience, grow, and discover your potential. Going by this quote you might ...

Updated on • Oct 25,2024 05:56 PM IST • USA

Top Perks of Studying in New Zealand

Every year, a large number of students take a leap towards their dream by beginning to study in New Zealand. This island country has the all resource...

Updated on • Oct 25,2024 01:54 PM IST • New Zealand

Top MBA Courses to Specialize in Abroad

MBA (Master of business administration) is a prestigious postgraduate qualification recognized internationally. It is designed to develop ...

Updated on • Oct 25,2024 01:52 PM IST • Study Abroad

Study Abroad: Physiotherapy Guide

With mechanization and inactive lifestyles, people face common muscular-skeletal problems that include neck pain, osteoarthritis knee, backache, a...

Updated on • Oct 25,2024 01:42 PM IST • Study Abroad Guidance

Linking Words for IELTS Speaking - Word List & Tips

Linking words serve as the verbal "glue" that holds your ideas and phrases together. They aid in making connections between your sentences and are cru...

Updated on • Oct 25,2024 01:28 PM IST • IELTS

IELTS Writing Task 2 - Academic and General Topics with Sample Answer

The second component of the IELTS writing test, IELTS Writing Task 2, asks you to produce an essay in response to a point of view, an argument, or a p...

Updated on • Oct 25,2024 01:26 PM IST • IELTS

IELTS Writing Task 2: Tips, Lessons & Models

IELTS Writing task 2 is an essay writing question, and there are a few techniques or strategies that can help you tackle each question uniquely and sy...

Updated on • Oct 25,2024 01:21 PM IST • IELTS

IELTS Test Report Form (TRF): Number, Tracking, Validity and Sample

After taking the IELTS test, a scorecard is received with overall and band scores for each of the module- listening, reading, writing and speaki...

Updated on • Oct 25,2024 01:01 PM IST • IELTS

IELTS Speaking Samples and Answers

The three parts of the IELTS Speaking test take between five and fifteen minutes to complete. The sub-test consists of a talk with a qualified examine...

Updated on • Oct 25,2024 12:59 PM IST • IELTS

IELTS speaking part 3 topics

IELTS has four components on which a candidate is marked: Writing, Listening, Reading and Speaking. The IELTS speaking consists of an 11 to 20-minute ...

Updated on • Oct 25,2024 12:55 PM IST • IELTS

IELTS Speaking Cue Cards

IELTS Speaking One of the modules of an IELTS Exam is the Speaking Module. The Speaking module tests your ability to speak the English Language on ...

Updated on • Oct 25,2024 12:52 PM IST • IELTS

IELTS Sample Charts for Writing Task 1 Practice

IELTS WRITING TASK 1 (Academic Paper) is a report that includes multiple charts such as bar charts, line graphs, tables, pie charts, diagrams, process...

Updated on • Oct 25,2024 12:49 PM IST • IELTS

IELTS GT Writing Task 1/ IELTS Letter Writing

The IELTS letter-writing section evaluates your everyday language use. It also checks your ability to integrate into an English-speaking culture. The ...

Updated on • Oct 25,2024 12:48 PM IST • IELTS

Master (MS) in Marketing in Australia: Universities, Eligibility, Scholarships, and Career Opportunities

Table of Contents

Admission Requirements for Masters in Marketing in Australia

Admission Process to Pursue Masters in Marketing

Universities Offering MS in Marketing in Australia

Masters in Marketing: Scholarships

Career Opportunities in Masters in Marketing

Conclusion

FAQ

Events, webinar, college / university visits and more.

Popular university and colleges for Studying abroad.

Bond University Queensland

Central Queensland University - Rockhampton, North Campus Queensland

Charles Sturt University - Wagga Wagga Campus New South Wales

Deakin University - Geelong Waurn Ponds Campus Victoria

Engineering Institute of Technology - Perth campus Western Australia

Griffith University - Nathan Campus Queensland

La Trobe University - Bendigo Campus Victoria

LCI Melbourne - Art & Design School Victoria

University Canada West British Columbia

University of Windsor Ontario

Dalhousie University Nova Scotia

Carleton University Ontario

Cape Breton University Nova Scotia

University of ottawa Ontario

University of saskatchewan Saskatchewan

University of regina Saskatchewan

University of guelph Ontario

Ara Institute of Canterbury - City Campus Southland

Aspire 2 International - Auckland Campus Auckland

Auckland University of Technology - City Campus Auckland

Eastern Institute of Technology - Hawke Bay Campus Hawke's Bay

Manukau Institute of Technology -Manukau Campus Auckland

Massey University - Auckland Campus Auckland

Nelson Marlborough Institute of Technology (NMIT) - Nelson Campus Southland

New Zealand Institute of Business & Technology (NZIBT) Auckland

The University of Waikato - Hamilton Campus Hamilton

University of Warwick England

De Montfort University England

University of West London England

University of Strathclyde Scotland

Aston University England

University of Bath England

University of Liverpool England

Durham University England

Newcastle University England

Kent state university Ohio

San Jose State University California

Wright State University Ohio

Clark University Massachusetts

Rowan University New Jersey

Arkansas State University Arkansas

University of Wisconsin Milwaukee Wisconsin

Southern Illinois University Edwardsville Illinois

University of Findlay Ohio

Popular English Language Proficiency Exams