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Home > Study in USA > Alliant International University - San Diego Campus > Master of Business Administration With Concentration in Marketing and Digital Trends

Master of Business Administration With Concentration in Marketing and Digital Trends Alliant International University - San Diego Campus Alliant International University - San Diego Campus, USA

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USD 14436

Annual Tuition Fee

!
*Subject to change and other fees
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USD 65 Waived

Application Fee

Duration icon

24 months

Duration

Duration icon

6

IELTS

Duration icon

70

TOEFL

Duration icon

65%

Min GPA

Program Overview

The master of business administration (MBA) degree program is designed to give you the tools you need to succeed in today’s business world. The program was developed for aspiring managers as well as working professionals who want to earn a degree that includes the study of business principles along with practical training in applied settings.

The program builds foundational skills and helps you to develop deep expertise in your area of interest during the program. With experienced faculty and hands-on learning opportunities, you'll graduate from this master's program with the education and experience you need to pursue a successful career in the field of business.

Marketing and Digital Trends

In this concentration you’ll learn the principles and applications of branding and brand management. Focuses will include: developing and presenting marketing plans, sales strategy, market research, and data analysis. Another key component will include global consumer behaviors and the impacts of national and geographic cultures.

This concentration provides the technical skill sets necessary to function in the rapidly advancing digital marketing age. As marketing continues to develop alongside a range of new technological advancements, the need for professionals who understand the changing digital environment is greater than ever.

Digital marketing skills are in high demand as companies are putting more effort into digital marketing than ever before, which means the job market will continue to grow.

Students choosing this concentration will complete the following courses:

  • Consumer behavior and culture
  • Marketing research and data analytics
  • Digital and social media marketing
  • Industry infrastructure, functional aspects and systems.
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Additional Information

Program Level Master's Degree

College/University Processing Time 21 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Closed

Jan 2025, May 2024, Jul 2024, Aug 2024, Oct 2024

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

    6 IELTS Score
    70 TOEFL Score Minimum Overall Score
    50 PTE Score Minimum Overall Score
    95 Duolingo Minimum Overall Score
    65% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    14436

    Tuition Fee
    (USD)

    USD 65 Waived

    Application Fee
    (USD)

    17000 Per year

    Average Cost of Living
    (USD)

    info icon

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

    Scholarships

    Alliant International University is pleased to offer a large selection of institutional scholarships. We offer scholarships each academic year to new and continuing students. Scholarship awards are applied to tuition and fees on the student account at the University

    Arthur Kovacs Academic Merit Scholarship

    Arthur L. Kovacs, PhD was the founding campus dean of the Los Angeles campus of California School of Professional Psychology, Alliant International University.  Dr. Kovacs currently holds the post of Founding Dean Emeritus and Distinguished Professor at Alliant.

    The Arthur Kovacs Academic Merit Scholarship is awarded to an Alliant student at the Los Angeles campus on the basis of academic merit as demonstrated by a scholarly paper.

    Eligibility Consideration

    • Los Angeles student
    • Student in good standing
    • Student having written a scholarly paper whose contents are generally psychological in nature

    Application Process

    • Submit your completed scholarship application
    • Submit a copy of your CV / resume
    • Submit a copy of your scholarly paper
    • Submit an endorsement/recommendation from an Alliant core or adjunct faculty member of your scholarly paper

    Awarding of Funds

    • For 2024-2025, one $500 scholarship is available. Application deadline is 11:59pm PDT on April 30, 2024.
    • Award recipient must be enrolled full-time and must be continuously enrolled for continued eligibility for full amount of award
    • Award funds will be disbursed in equal increments between the Fall and Spring semesters and will be applied to the recipient’s student account at Alliant International University

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