Bachelor of Accounting in Marketing Central Queensland University - Melbourne Campus, Australia

Kick-start your career in accounting and join an exciting new era as data and technology shape the profession of accounting. Future-proof your career with CQUniversity's Bachelor of Accounting and choose from majors in marketing and management, entrepreneurship and accounting, preparing you to work in traditional and emerging fields of accounting.

Benefit from industry-relevant content taught by real practitioners who bring real-world experience and learnings in all facets of accounting, and learn through simulations, real project work and enhanced work-integrated learning opportunities to graduate work-ready.

You will gain up-to-date knowledge that will prepare you for the digitally evolving nature of accounting and business with the option to tailor your studies further with a choice of complementary minors.

During your studies, you will study core topics in accounting, finance, law, statistics and economics with the option to major in management, entrepreneurship and accounting, and marketing. The course is designed to give you the flexibility to tailor your studies and extend your knowledge of complementary discipline areas with a variety of minors to choose from. This wider perspective will enhance your career opportunities by reflecting the skills, knowledge and experience needed for a career in accounting.

Enhance your employability upon graduation with a strong practical focus that encompasses simulations, real project work, and valuable work-integrated learning opportunities. You can further bolster your practical experience and establish valuable connections and networks by choosing to complete an internship, project, or tour.

Your studies will cultivate robust problem-solving skills, preparing you to effectively communicate in the workforce — a highly sought-after trait by employers.

Major: Marketing
Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix plus, examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research, to understand insights and analytics to inform marketing decision-making.