Bachelor of Accounting in Marketing Central Queensland University - Sydney Campus, Australia

Kick-start your career in accounting and join an exciting new era as data and technology shape the profession of accounting. Future-proof your career with CQUniversity's Bachelor of Accounting where you will gain up-to-date knowledge that will prepare you for the digitally evolving nature of accounting and business with the option to tailor your studies further with a choice of minors in complementary discipline areas of innovation, public practice, coding, criminology and cyber security. Benefit from industry-relevant content taught by real practitioners who bring real-world experience and learnings in all facets of accounting, and learn through simulations, real project work and enhanced work-integrated learning opportunities to graduate work-ready.

Studying the Bachelor of Accounting at CQUniversity gives you the opportunity to pursue an area of interest with your choice of specialisation and prepares you to work in traditional and emerging fields of accounting.

The Bachelor of Accounting provides you with a degree that is accredited by CPA Australia, Chartered Accountants Australia and New Zealand (CAANZ) and Chartered Institute of Management Accountants (CIMA) and meets the associate membership requirements of the Institute of Public Accountants (IPA). Graduates are also eligible to join the Association of Taxation and Management Accountants at the member level.

The course is designed to give you the flexibility to tailor your studies and extend your knowledge of complementary discipline areas with options to choose minor studies in areas such as coding foundations, criminology, cyber security, innovation, and public practice. This wider perspective will enhance your career opportunities by reflecting the skills, knowledge and experience needed for a career in accounting. The course also has a strong focus on problem-solving, enabling you to communicate effectively when you enter the workforce, a skill that is highly desired by employers.

You will also have the option to complete an internship in your final term, enabling you to gain practical experience and further enhance your employability.

The Bachelor of Accounting gives you the opportunity to study a degree that is recognised by professional accounting bodies throughout Australia and allows you to take advantage of the rapidly changing career opportunities that exist in the modern business environment.

Major: Marketing
Excel with a versatile skillset valued across all industries as you learn to successfully connect with customers and implement demand-generation marketing activities. You'll explore consumer behaviour and the broader marketing mix plus, examine the importance of digital integration. To complement your skills in delivering creative strategies, you'll also perform market research, to understand insights and analytics to inform marketing decision-making.